Our client, a marketing agency, is seeking Freelance Campaign Managers with strong experience in Adobe Campaign Classic to join their team. This role requires a candidate who can design and execute multi-channel campaigns, segment audiences, and optimize campaigns based on performance data.
Responsibilities:
- Experience managing multi-channel marketing campaigns from start to finish.
- Analytical mindset with the ability to leverage data to optimize campaign performance
- Audience Segmentation: Create and manage dynamic audience segments using SQL within Adobe Campaign Classic.
- Campaign Design & Execution: Design and implement complex, multi-channel customer journeys, including trigger-based and dynamic campaigns.
- HTML/CSS: Develop and implement HTML/CSS for campaign assets, such as emails and landing pages, ensuring proper functionality across various email clients and browsers.
- Personalization: Implement JavaScript logic to enhance campaign personalization and improve user engagement.
- Campaign Performance: Analyze and evaluate the effectiveness of campaigns, leveraging data and insights to refine and optimize future campaigns.
- Collaboration: Work closely with cross-functional teams, including marketing, creative, and analytics, to ensure campaign goals are met.
Required Qualifications:
- 1–2 years of experience with Adobe Campaign Classic (or a similar marketing automation platform).
- Proficiency in SQL for audience segmentation and reporting.
- Solid experience in designing and implementing multi-channel campaigns (email, SMS, web, etc.).
- Competence in HTML/CSS for email and campaign asset design.
- JavaScript experience, specifically with personalization logic for campaigns.
- Strong analytical skills, with the ability to evaluate campaign performance and recommend improvements.
- Excellent collaboration skills and the ability to work within a cross-functional team.
If you meet the required qualifications and are interested in this role, please apply today.
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Opportunity Awaits.